The Audacity of Relevance
Alex Sarian
Alex Sarian
A manifesto on the state of the non-profit arts sector and the once-in-a-lifetime opportunity leaders have to redefine the business as an investment in our shared social purpose. "The Audacity of Relevance isn't just for arts leaders but for artists, philanthropists, and arts-loving audiences. It provides a modern look at our organizations and invites us to break the echo chambers we operate in. By forcing us to see the world differently, Alex Sarian asks us to rethink our purpose by leaning into our shared humanity." — Sarah Arison, Trustee, MoMA The arts and culture sector is in crisis—a crisis of relevance. Whether it's grappling with dwindling audience sizes, shifting trends in philanthropy, or addressing social challenges, experts have been documenting this slow decline for decades. At the core of Alex Sarian's international career is the conviction that cultural organizations must embrace a greater civic purpose and...
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